Helena Norberg-Hodge

Helena Norberg-Hodge

Helena Norberg-Hodge is an analyst of the impact of the global economy on cultures and agriculture worldwide, a pioneer of the localisation movement, and the articulator of the core ideas of Counter-development. She is producer and co-director of the award-winning documentary, The Economics of Happiness and is the founder and director of the International Society for Ecology and Culture (ISEC).

Society today is faced with a choice between two diverging paths. The path endorsed by government and industryleads towards an ever moreglobalised economy, one inwhich the distance betweenproducers and consumers will continue to grow. The other path is being built from the grassroots, and leads towards strong local economies inwhich producer-consumer links are shortened.

Globalization is Sameness

The president of Nabisco once defined the goal of economic globalization as “a world of homo-geneous consumption”, in which people everywhere eat the same food, wear the same clothing and live in houses built from the same materials. It is a world in which every society employs the same technologies, depends on the same centrally managed economy, offers the same Western education for its children, speaks the same language, consumes the same media images, holds the same values, and even thinks the same thoughts: monoculture.